CLIENT: Oakley/NFL
AGENCY: Game 7
PRODUCTION: Jane Studios

In partnership with digital experience design agency Critical Mass and Nissan, four VR films allow users to take the driver's seat, along with their co-pilot AJ, while testing the Nissan Altima’s innovative Intelligent Mobility and Safety Shield technology. 

To explain the technology inside the VR experience, AJ, the host and brand ambassador for Nissan, guides the user through the world by altering and dialating time to showcase certain features of the Altima’s technology. Delivered through Oculus Go, Facebook React, and deployed in headset at dealerships across North America, the experience places the driver in real-life risky driving situations combining shot live action and CG elements, allc composited together in 360. 

Drawing the viewer through the story and creating seamless transitions was a huge visual effects component of this job. The most notable effects included holographic lidar scans that transported the viewer to the Nissan world where the Altima’s technology was showcased. A holographic replica of each building, car and person were carefully replicated, resulting in an elegant transition device alluding to Nissan sensor technology.

CLIENT: Nissan
AGENCY: Critical Mass
PRODUCTION: Mill+

The Human Race is an interactive short film created in partnership with Epic Games and Chevrolet, and debuted at GDC 2017.  Combining live action cinema with the interactivity of the Unreal Game Engine, this is the world's first Game Engine/Live Action cinema hybrid. All the cars and VFX are created in real time, computed every 42 milliseconds. Nothing is prerendered.

Blurring the lines between production and post, The Human Race merges real-time visual effects and live-action storytelling to push beyond the limits of existing real-time rendering capabilities.  The result is a futuristic film that features the 2017 Chevrolet Camaro ZL1 in a heated race with the Chevrolet FNR autonomous concept car; a battle between the worlds best human driver and the worlds best AI.

CLIENT: Chevrolet + Epic Games
AGENCY: McCann Worldgroup
PRODUCTION: Mill+

CLIENT: NBA
AGENCY: Translation
PRODUCTION: Jane Studios

Nike Bespoke Builder: a touch enabled realtime application prototyped in collaboration with NikeLab’s Bespoke Design Team.  As an evolutionary step to NikeID, a Nike Designer or a customer can design and customize their ultimate pair of Air Force 1’s using an interactive realtime interface that gives them complete control over materials, color blocking, and every customizable detail on the shoe.

Built with an integrated content management system backend to catalogue and incorporate new materials into the application manufacturing pipeline, and bill of material generation, the Nike Bespoke Builder is a leap forward in interactive design and the streamlined production of consumer driven custom merchandise.  

CLIENT: Nike
PRODUCTION: Mill+

CLIENT: MLB
AGENCY: TBWA\CHIAT\DAY
PRODUCTION: The-Artery

A hyper-real first-person avatar VR experience that puts you in the body of professional baseball player and Washington Nationals star Bryce Harper.  Partnering with OMD’s Zero Code team and Gatorade we looked to push boundaries by creating an experience that allows consumers to experience what it’s like to stand in the batter’s box as Harper at Nationals Ballpark. 

The design approach of this experience spoke to the idea that athletes and celebrities are the closest thing we have in reality to superheroes and comic-book style mythical gods. This informed the look of Bryce’s avatar, designing human movement and the hyper-real look. The hyperbolizing of the athleticism of Bryce Harper was smashed athleticism with comic-book vocabulary.

CLIENT: Gatorade
AGENCY: OMD Zero Code
PRODUCTION: Mill+

Collaborating with with George P. Johnson/Spinifex Group U.S to create a new interactive and immersive experience for the Lexus Hoverboard ‘Ride The Slide’, which premiered at the Los Angeles Auto Show.

Building on the Lexus’ groundbreaking innovation in creating the world’s first fully functioning hoverboard, the challenge was to craft a real-time immersive ride that brought the rare experience of riding the Lexus Slide around its custom skatepark.

The hyper-real skate park was crafted in Epic Games’ Unreal Engine, and utilized a motion sensor balance board to take input from the rider and move them through experience. Custom software was written to distribute synchronized content across an 18 HD screen video cave at 60 frames per second. 

A multiple camera system set up within the experience captures each user’s unique ride, allowing them to save and socially share a 15 second movie of their personal Lexus Hoverboard experience.

CLIENT: Lexus
AGENCY: George P. Johnson, Spinifex Group U.S.
PRODUCTION: Mill+

CLIENT: MLB
PRODUCTION: ArtClass

Teaming up with TBWA\Chiat\Day and Nissan, this film announced Nissan’s entrance into the all-electric ABB FIA Formula E Championship Series.  This all-CG film debuted and the Geneva Auto Show, was rendered at 8K, and presented on a 75ft curved LED wall. 

Given an open brief by the agency, the film reflects the technical prowess of Nissan Intelligent Mobility that ripples from their consumer models through to their Formula E race cars.  Using technology as a visual metaphor, the holographic world and the frenetic graphical integration of shots of urban city life reflects the spirit of the Formula E races.  

CLIENT: Nissan
AGENCY: TBWA\Chiat\Day NY 
PRODUCTION: Mill+

A father lifts his family away from their mundane evening activities to indulge in a moment of family time in this IKEA spot created in collaboration with Leo Burnett Toronto. The heart of this story touches on a challenge many face regularly; the balance between our tech-enabled lifestyle and the desire to engaging with each other in-person. In this case, having dinner with the family.

Using the visual metaphor of effortless flight, this family’s dinner is special, with with a warm everyday feel that embodies IKEA. The use of VFX highlights this point as the floating metaphor is incorporated in such a way that comes off as normal, part of the family’s routine, unquestioned and unsensational. The result is a lifestyle piece that’s understated and familiar, even though everyone come’s together in an otherworldly way.

CLIENT: IKEA
AGENCY: Leo Burnett Toronto
PRODUCTION: Mill+

Partnering with Antoni Berlin and Mercedes, this was one of the first commercials ever shot with the Blackbird, a virtual car production tool.  The idea was to create a single take, loopable commercial, where the viewer is taken on a journey visualizing the 2 models of the Mercedes C Class as we seamlessly transition between the two.

Extensive pre-visualization was used to explore camera movement, timings, and car to car speeds.  Filmed with the Russian Arm and the Blackbird, the entire spot was filmed as a single take with all the cars ultimately seen created in CG as well as the interior transition moments.  

CLIENT: Mercedes
AGENCY: Antoni Berlin
PRODUCTION: Mill+

CLIENT: JANUVIA
AGENCY: DDB NY
PRODUCTION: Mill+

Joining forces forces with The New York Times to create a VR film entitled “The Modern Games”, the experience marks the start of the Summer Olympics in Rio and takes viewers through time to some of the most unforgettable moments in Olympic history.

From the revival of the modern Olympics in 1896 to Babe Didrickson's paradigm-shifting victories in 1932, to the almost superhuman feats of gold-medallists like Bob Beamon and Usain Bolt, NYT VR takes you inside the triumph and failure, joy and despair of the Summer Olympics."

Using a combination of photogrammetry, projection mapping, and compositing, the aesthetic approach transformed archival photography into 360degree worlds that viewers could themselves inhabit in VR. 

Creating a sense of transport was a key aesthetic to capture in the creation of this experience.  We wanted the viewer to feel that they were not only temporally projected into the moment photograph was taken, but also enveloped by the historical lens that embodies our vision of specific points in past.

CLIENT: New York Times
PRODUCTION: Mill+

Partnering with Digitas, American Express, and Hilton, this film’s key emotional narrative was communicating the feeling of ease and contentment in a new place where one feel comfortable and welcome.  In parallel, we wanted to create a visual metaphor to show this sentiment as a journey from the expansive perspective of a new city, to the micro moment when one is sitting alone experiencing a new environment.  

This spot was filmed entirely in one take with a drone flying from the Buenos Aires San Telmo Square, through the lobby of the Anselmo Hotel, and then hand caught by the camera operator who continued the camera move through a bustling cafe, and finished framing our hero talent.  

CLIENT: American Express + Hilton
AGENCY: Digitas
PRODUCTION: Mill+