A father lifts his family away from their mundane evening activities to indulge in a moment of family time in this IKEA spot created in collaboration with Leo Burnett Toronto. The heart of this story touches on a challenge many face regularly; the balance between our tech-enabled lifestyle and the desire to engaging with each other in-person. In this case, having dinner with the family.

Using the visual metaphor of effortless flight, this family’s dinner is special, with with a warm everyday feel that embodies IKEA. The use of VFX highlights this point as the floating metaphor is incorporated in such a way that comes off as normal, part of the family’s routine, unquestioned and unsensational. The result is a lifestyle piece that’s understated and familiar, even though everyone come’s together in an otherworldly way.

CLIENT: IKEA
AGENCY: Leo Burnett Toronto
PRODUCTION: Mill+