A hyper-real first-person avatar VR experience that puts you in the body of professional baseball player and Washington Nationals star Bryce Harper.  Partnering with OMD’s Zero Code team and Gatorade we looked to push boundaries by creating an experience that allows consumers to experience what it’s like to stand in the batter’s box as Harper at Nationals Ballpark. 

The design approach of this experience spoke to the idea that athletes and celebrities are the closest thing we have in reality to superheroes and comic-book style mythical gods. This informed the look of Bryce’s avatar, designing human movement and the hyper-real look. The hyperbolizing of the athleticism of Bryce Harper was smashed athleticism with comic-book vocabulary.

CLIENT: Gatorade
AGENCY: OMD Zero Code
PRODUCTION: Mill+