Collaborating with with George P. Johnson/Spinifex Group U.S to create a new interactive and immersive experience for the Lexus Hoverboard ‘Ride The Slide’, which premiered at the Los Angeles Auto Show.
Building on the Lexus’ groundbreaking innovation in creating the world’s first fully functioning hoverboard, the challenge was to craft a real-time immersive ride that brought the rare experience of riding the Lexus Slide around its custom skatepark.
The hyper-real skate park was crafted in Epic Games’ Unreal Engine, and utilized a motion sensor balance board to take input from the rider and move them through experience. Custom software was written to distribute synchronized content across an 18 HD screen video cave at 60 frames per second.
A multiple camera system set up within the experience captures each user’s unique ride, allowing them to save and socially share a 15 second movie of their personal Lexus Hoverboard experience.
CLIENT: Lexus
AGENCY: George P. Johnson, Spinifex Group U.S.
PRODUCTION: Mill+