Partnering with Antoni Berlin and Mercedes, this was one of the first commercials ever shot with the Blackbird, a virtual car production tool.  The idea was to create a single take, loopable commercial, where the viewer is taken on a journey visualizing the 2 models of the Mercedes C Class as we seamlessly transition between the two.

Extensive pre-visualization was used to explore camera movement, timings, and car to car speeds.  Filmed with the Russian Arm and the Blackbird, the entire spot was filmed as a single take with all the cars ultimately seen created in CG as well as the interior transition moments.  

CLIENT: Mercedes
AGENCY: Antoni Berlin
PRODUCTION: Mill+