Joining forces forces with The New York Times to create a VR film entitled “The Modern Games”, the experience marks the start of the Summer Olympics in Rio and takes viewers through time to some of the most unforgettable moments in Olympic history.
From the revival of the modern Olympics in 1896 to Babe Didrickson's paradigm-shifting victories in 1932, to the almost superhuman feats of gold-medallists like Bob Beamon and Usain Bolt, NYT VR takes you inside the triumph and failure, joy and despair of the Summer Olympics."
Using a combination of photogrammetry, projection mapping, and compositing, the aesthetic approach transformed archival photography into 360degree worlds that viewers could themselves inhabit in VR.
Creating a sense of transport was a key aesthetic to capture in the creation of this experience. We wanted the viewer to feel that they were not only temporally projected into the moment photograph was taken, but also enveloped by the historical lens that embodies our vision of specific points in past.
CLIENT: New York Times
PRODUCTION: Mill+