Nike Bespoke Builder: a touch enabled realtime application prototyped in collaboration with NikeLab’s Bespoke Design Team.  As an evolutionary step to NikeID, a Nike Designer or a customer can design and customize their ultimate pair of Air Force 1’s using an interactive realtime interface that gives them complete control over materials, color blocking, and every customizable detail on the shoe.

Built with an integrated content management system backend to catalogue and incorporate new materials into the application manufacturing pipeline, and bill of material generation, the Nike Bespoke Builder is a leap forward in interactive design and the streamlined production of consumer driven custom merchandise.  

CLIENT: Nike
PRODUCTION: Mill+