Teaming up with TBWA\Chiat\Day and Nissan, this film announced Nissan’s entrance into the all-electric ABB FIA Formula E Championship Series.  This all-CG film debuted and the Geneva Auto Show, was rendered at 8K, and presented on a 75ft curved LED wall. 

Given an open brief by the agency, the film reflects the technical prowess of Nissan Intelligent Mobility that ripples from their consumer models through to their Formula E race cars.  Using technology as a visual metaphor, the holographic world and the frenetic graphical integration of shots of urban city life reflects the spirit of the Formula E races.  

CLIENT: Nissan
AGENCY: TBWA\Chiat\Day NY 
PRODUCTION: Mill+