In partnership with digital experience design agency Critical Mass and Nissan, four VR films allow users to take the driver's seat, along with their co-pilot AJ, while testing the Nissan Altima’s innovative Intelligent Mobility and Safety Shield technology. 

To explain the technology inside the VR experience, AJ, the host and brand ambassador for Nissan, guides the user through the world by altering and dialating time to showcase certain features of the Altima’s technology. Delivered through Oculus Go, Facebook React, and deployed in headset at dealerships across North America, the experience places the driver in real-life risky driving situations combining shot live action and CG elements, allc composited together in 360. 

Drawing the viewer through the story and creating seamless transitions was a huge visual effects component of this job. The most notable effects included holographic lidar scans that transported the viewer to the Nissan world where the Altima’s technology was showcased. A holographic replica of each building, car and person were carefully replicated, resulting in an elegant transition device alluding to Nissan sensor technology.

CLIENT: Nissan
AGENCY: Critical Mass
PRODUCTION: Mill+